美国总统唐纳德·特朗普(Donald Trump)周二上午对饼干桶标志的重新设计表示不满,这一举动促使风扇反冲.
特朗普在他的社交媒体平台上写道:“Cracker Barrel应该回到旧标志,根据客户反应(最终民调)承认一个错误,并比以往任何时候都更好地管理公司。”如果他们打得好,他们可以得到价值十亿美元的免费宣传。很难做到,但这是个好机会。今天有一个重要的新闻发布会。让饼干桶再次成为赢家。"
这家连锁餐厅成立于1969年,在一份冗长的语言周一分享到其网站上,该公司“在分享我们是谁方面可以做得更好。”这些变化包括新的极简主义标志和餐厅装饰。
Trump weighs in on Cracker Barrel logo redesign
President Donald Trump on Tuesday morning sounded off on the Cracker Barrel logo redesign -- a move that's prompted fan backlash.
Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before," Trump wrote on his social media platform. "They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have a major News Conference today. Make Cracker Barrel a WINNER again."
The chain restaurant, founded in 1969, said in a lengthy statement shared to its website Monday that the company "could've done a better job sharing who we are." The changes include a new minimalist logo and restaurant decor.